\Cypress Hills Fulton BID
\Cypress Hills Fulton BID
In December 2021, the Youth Design Center (YDC) collaborated with the Cypress Hills Fulton Business Improvement District (BID) to develop a distinctive brand identity and a multilingual website to support the BID's formation and community engagement efforts. The initiative, led by Cypress Hills Business Partners and facilitated by the Cypress Hills Local Development Corporation with support from the NYC Department of Small Business Services, aimed to create a recognizable and community-centric brand for the BID.
YDC addressed the challenge by crafting a branding identity system that incorporated local elements, such as references to Cypress Hills and iconic NYC features like overhead trains and hills, to resonate with the community. Additionally, YDC designed a user-friendly website available in English, Spanish, and Chinese, featuring a digital ballot to facilitate voting for the BID's formation.
This collaboration exemplifies YDC's commitment to empowering local communities through thoughtful design and strategic branding, enhancing the BID's ability to connect with and serve the diverse Cypress Hills community effectively.
The Cypress Hills Fulton BID development effort was begun by the leaders of Cypress Hills Business Partners, a merchants association facilitated by Cypress Hills Local Development Corporation with support from the NYC Department of Small Business Services.
YDC Developed the brand and Website to house the voting ballot for the formation of the BID.
Challenge
The organization was in need of branding to distinguish themselves from other business improvement districts, references the area of Cypress Hills, and has a clean, friendly approach.
The Solution
A branding identity system and a website was created to launch their new brand and spread awareness of the organization’s mission.
References to the community were also included in the logo design to further localize the brand. These references include Cypress Hills, NYC staples like overhead trains, and hills.
The website is available in English, Spanish and Chinese. The website also has a digital ballot to vote for the BID.